Tuesday, January 29, 2008

Great Advertising, Questionable Product

I read about two very interesting things this morning when I woke up, and both have stuck with me throughout the day. The first is an advertisement for an optical company. The second, a product that I won't mention until you get to it.

1. Advertisement for Oogmerk Opticians (Digg.com)
This is simply a case of great, catchy advertising. It was on the front page of Digg this morning, and it is not hard to see why. It's catchy, memorable and uses imagerary instead of words to get its point across. Unlike most ads for glasses featuring stunning models, this ad used simple cartoon characters. Still, it was able to get it's point across without anything else. This is why I loved it so much.

2. Cheeseburger in a Can (Gizmodo.com)
I don't even know where to begin with this. First, you can click here to order one for yourself. Second, realize what you are doing. You are ordering a cheeseburger, IN A CAN. Third, the cost of it is almost $6 CDN. So, not only are you going about ordering something you can get for $1.39 at Wendy's, you are getting it in a can, which all but points out the fact that it must be the farthest thing from fresh. I don't even know how a company could go about selling it. At the same time, I am so intrigued and want to try one.

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