I just returned from seeing Irving Berlins White Christmas and American Express won me over. For all card holders, they provided VIP access for every member of the party! At the plays intermission every VIP received a free alcoholic beverage, Christmas ornement, gourmet pretzels, pop and Ben & Jerry's ice cream. All just for showing you had their card!
This is an excellent way to give back and keep your clients happy. The response from this will be considerably higher than any mailer or ad would be.
Good job American Express. You won me over.
Sent from my BlackBerry device on the Rogers Wireless Network
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